Volume: 3, Issue: 3

ABSTRACT

India, with its rich heritage of traditional medicine, particularly ayurveda, siddha, and unani systems, has emerged as a global leader in the phytopharmaceutical sector. This article presents a comprehensive SWOT analysis of the phytopharmaceutical market in India, highlighting its strengths, weaknesses, opportunities, and threats. Additionally, it provides a market analysis that underscores the potential for growth and expansion in both domestic and international markets. The findings suggest that while the phytopharmaceutical industry in India is poised for significant growth, strategic investments in research, quality control, and regulatory compliance are essential for sustainable development.

Keywords

Phytopharmaceuticals, India, Industry, SWOT analysis.