Herbal innovations: Phytopharmaceuticals as India's next big pharma frontier

India, with its rich heritage in traditional medicine, particularly Ayurveda, Siddha, and Unani, is positioned uniquely in the global pharmaceutical landscape. The concept of phytopharmaceuticalsmedicines derived from plant sources—represents a significant shift towards integrating traditional knowledge with modern science. This article explores the current state of the herbal pharmaceutical industry in India, the innovations in phytopharmaceutical research, the regulatory frameworks shaping this sector, and the economic potential of herbal innovations. With an increasing global demand for natural remedies, India stands at the forefront of this burgeoning industry, making phytopharmaceuticals a critical frontier for future pharmaceutical developments.